Ibrahim Nurul Huda

Head of Tech and Product | Engineering Background

Portrait of Ibrahim Nurul Huda

Summary

Head of Tech and Product at Founderplus, with 6+ years of hands-on engineering underneath the title. Runs product and engineering as one small team: Shape Up six-week cycles on a multi-tenant e-learning platform, with agents (MCP servers, internal agents) taking the routine work so the team ships beyond its headcount. Deep background in Growth Engineering (growth loops, activation funnels, +511% GSC impressions) and performance engineering (85% faster loads, 75% smaller bundles). Still reads the code before filing the ticket.

How I Work

I come from the Shape Up school: six-week cycles, fixed time, variable scope, and the 37signals habit of trusting running software over perfect plans. The team stays small on purpose. Profit over growth, 40-hour weeks, ship the working version and iterate. Building used to be the slow part of the job. With agents, the slow part is taste: deciding which ideas deserve a six-week bet and which get a clear no. And I do my own sales: I push what we ship through my network, demo it hands-on, and over-communicate the product until it sticks.

Experience

Head of Tech and Product

Founderplus · Jakarta (Hybrid)

  • Own tech and product end to end at Founderplus: founderplus.id, Founderplus Academy (a multi-tenant e-learning platform), analytics tooling, and infrastructure; run the 2026 roadmap as six-week Shape Up cycles with a small engineering team serving 5 operating divisions
  • Shipping Monetiz, an agentic-first commerce core engine where AI agents run selling end to end: guest checkout, coupons + affiliate, landing-page hosting, and server-side conversion tracking (Meta/TikTok/GA4) on Cloudflare Workers
  • Directed the company's shift to agentic systems: admin-mcp, an internal MCP server grown from ~30 mapped legacy routes to 66+ tools AI agents use to run admin operations (OAuth + PKCE, Stripe-style idempotency keys)
  • Reframed AI use from throughput to protection: agents handle first-line support questions and server-log triage, so engineers keep their deep-work blocks for architecture
  • Built the internal capability pipeline: a 20-session Agentic AI course, wiki-first knowledge base, and 3-week mentoring tracks that move engineers from frontend work into agentic infrastructure
  • Closed out a 9-month platform migration (Tencent Cloud Jakarta, zero-downtime Docker deploy pipeline) without pausing delivery cycles
Technical Product Manager

Founderplus · Jakarta (Hybrid)

  • Leading a team of 4 engineers on company rebranding, aligning stakeholders across business goals and technical execution
  • Delivered Cycle 1 "Core Foundation" of the Founderplus Academy platform in one six-week Shape Up cycle: tenant branding, role-based access, admin forms, and Zoho-synced lead data
  • Shipped the internal Sales CRM (WhatsApp follow-up + invoicing) and drove adoption to 90%+ sales team usage, with data cleansing improving lead accuracy
  • Set up internal AI agents across 3+ divisions, cutting query resolution time
  • Maintaining 90+ Lighthouse scores and zero critical bugs throughout delivery cycles
Product Manager

Founderplus · Jakarta (Hybrid)

  • Owned product roadmap from discovery to delivery; shipped Minimum Lovable Product in weeks, not months
  • Achieved 12x faster delivery (from ~3 months to ~1 week); boosted GSC impressions +511%
  • Connected Zoho + GA + FB Pixel into single trackable journey driving +300% ops adoption
  • Built multi-tenant system (content, payment, auth, assessment); validated scaling via load testing
Fullstack Developer

Founderplus · Jakarta (Hybrid)

  • Cut API latency 60ms, CPU load 35%, React bundle 2MB → 500KB, bugs down 40%, build time 90%
  • Created AI-driven "UI-Generated Insights" module; merchants launch campaigns 3x faster
  • Built A/B testing tool driving 25% uplift in lead conversion
  • Image-optimization system (AVIF/WebP) lowering payload 70%
Back End Developer

Badr Interactive · Jakarta (Hybrid)

  • Architected JWT auth with granular RBAC, securing 20+ endpoints
  • Owned API contract design across 3 teams; enforced type safety and N-Layered architecture
  • Delivered zero security vulnerabilities on launch; 100% PR review coverage
Software Engineer

PT Deka Insight · Remote

  • Rebuilt 10+ static pages into responsive layouts; optimized PHP codebase and database relations
  • Patched 3 CKEditor XSS vulnerabilities; built API-driven image upload pipeline
  • Shipped dynamic recommendation feature boosting content engagement 30%+
Product Engineer

Cahaya Petunjuk Inovasi · Tangerang (Remote)

  • Built AI SaaS platform (Bantu AI) integrating 50+ AI models with custom API pipelines
  • Built automated Tokopedia-to-Shopify migration handling products, customers, and reviews
  • Grew community to 70+ active users with 3x monthly usage growth
Web Developer

PT NCIS Bandung · Remote

  • Built hospital management app serving doctors, specialists, and pharmacists
  • Delivered 5+ interactive data modules with full cross-device responsiveness
Web Developer

Murunah Indonesia · Remote

  • Built SEO-optimized high-performance website with SSG and programmatic SEO
  • Acquired new clients within 3 weeks; achieved perfect Lighthouse scores
Software Developer

Braincore.ID · Remote

  • Programmatic SEO strategy generating 100+ indexed pages
  • Built 3 microservices; achieved Lighthouse 100 performance
Part-Time Developer

PT Strong and Trusty · Yogyakarta (Remote)

  • Shipped serverless video-learning platform for 2 education clients with 50+ video lessons
  • Deployed on Vercel with 90+ Lighthouse scores and accessibility-compliant interface
Frontend Engineer

Sunat Ceria · Sukoharjo

  • Dominated local SEO; drove organic traffic to #1 local rankings
  • Migrated WordPress to Astro JS; achieved Lighthouse 100/98; cut hosting costs 90%

Skills

Frontend React, React Native (Expo), Vue, Svelte, Next.js, Astro.js, Tailwind CSS, TypeScript

Backend Python, FastAPI, Node.js, Laravel, PostgreSQL, SQLite, MariaDB, Redis

Agentic AI MCP Servers, Multi-Agent Systems, LLM Orchestration, Knowledge Graph, Context Engineering

DevOps Docker Compose, GitLab CI/CD, Nginx, Cloudflare, Linux VPS

Marketing GTM, GA4, FB Pixel, A/B Testing, UTM Architecture, Conversion Tracking

SEO Programmatic SEO, Schema Markup, Crawlability, Content Strategy, GSC Analysis

Product Shape Up, OKR, Growth Loops, Retention Systems, Discovery & Delivery, User Interviews

Leadership Team Leadership, Cascading OKRs, Shape Up Facilitation, Mentoring & Capability Building, Stakeholder Alignment, Change Management

Languages Indonesian (native), English (professional), Arabic (full-immersion university training)

Selected Projects

SkorCV
  • ATS CV checker built on a deterministic scoring engine with auditable rules, plus optional AI feedback. Paid product (Rp29.000) from day one
Teman Ngaji
  • Study companion for Islamic studies students: paste notes, get AI summaries, flashcards, and term glossaries. Citation-first, built to refuse answers it can't source. Early-bird paid launch (Rp49.000)
Bantu AI
  • AI SaaS integrating 50+ models (Islamic search, transcription, text-to-image), now at 70+ active users with 3x monthly usage growth

Writing

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