Ibrahim Nurul Huda

For founders and small teams where product and engineering are the same handful of people. I install Shape Up and run the cycles with you: six weeks, fixed time, variable scope, and an appetite written down before anyone opens an editor. This is delivery work rather than an executive seat. I am in the shaping, at the betting table, and in the pull requests. At Founderplus that moved delivery from roughly three months to one week, across a small engineering team serving five operating divisions. Cut the scope on day one, not on day forty.

Most teams are stuck at a few open ChatGPT tabs and a vague sense of guilt. The work is turning that into agents that hold an actual job: MCP servers wired into the real systems, agent workflows with permissions and audit trails, and enough training that your own engineers build the next one without me. At Founderplus that meant an internal MCP server grown from about 30 mapped legacy routes to 66+ tools, a 20-session agentic course for the team, and agents that now take first-line support questions and server-log triage off engineers' desks. The models are the cheap part. Deciding which work to hand over is not.

For businesses where the agent demo went well and the daily operation did not change: MIT found roughly 95% of enterprise GenAI pilots end there, and what fails is the integration, not the model. So I run this one the way a forward deployed engineer works: embedded in short sprints with the people who run the process every day, learning the workflow as it actually runs rather than its slide version, then building and deploying the agents into it myself. At Founderplus that is how Monetiz is being built: a commerce engine where agents run selling end to end, from guest checkout to server-side conversion tracking. The gap between a demo and a system in daily use has never been closed from outside the room.

For teams whose site is technically fine and commercially quiet. I work the whole path: programmatic SEO and schema, server-side conversion tracking (GA4, Meta, TikTok) that survives ad blockers and iOS, and performance work down at the bundle and image level. Numbers from this work: GSC impressions up 511%, 85% faster loads, a React bundle from 2MB to 500KB, Lighthouse 100. Getting the traffic is the easy half. Proving it turned into money is the rest of the job.

Founderplus · Jakarta (Hybrid)

• Own tech and product end to end at Founderplus: founderplus.id, Founderplus Academy (a multi-tenant e-learning platform), analytics tooling, and infrastructure; run the 2026 roadmap as six-week Shape Up cycles with a small engineering team serving 5 operating divisions
• Shipping Monetiz, an agentic-first commerce core engine where AI agents run selling end to end: guest checkout, coupons + affiliate, landing-page hosting, and server-side conversion tracking (Meta/TikTok/GA4) on Cloudflare Workers
• Directed the company's shift to agentic systems: admin-mcp, an internal MCP server grown from ~30 mapped legacy routes to 66+ tools AI agents use to run admin operations (OAuth + PKCE, Stripe-style idempotency keys)
• Reframed AI use from throughput to protection: agents handle first-line support questions and server-log triage, so engineers keep their deep-work blocks for architecture
• Built the internal capability pipeline: a 20-session Agentic AI course, wiki-first knowledge base, and 3-week mentoring tracks that move engineers from frontend work into agentic infrastructure
• Closed out a 9-month platform migration (Tencent Cloud Jakarta, zero-downtime Docker deploy pipeline) without pausing delivery cycles

Founderplus · Jakarta (Hybrid)

• Leading a team of 4 engineers on company rebranding, aligning stakeholders across business goals and technical execution
• Delivered Cycle 1 "Core Foundation" of the Founderplus Academy platform in one six-week Shape Up cycle: tenant branding, role-based access, admin forms, and Zoho-synced lead data
• Shipped the internal Sales CRM (WhatsApp follow-up + invoicing) and drove adoption to 90%+ sales team usage, with data cleansing improving lead accuracy
• Set up internal AI agents across 3+ divisions, cutting query resolution time
• Maintaining 90+ Lighthouse scores and zero critical bugs throughout delivery cycles

Founderplus · Jakarta (Hybrid)

• Owned product roadmap from discovery to delivery; shipped Minimum Lovable Product in weeks, not months
• Achieved 12x faster delivery (from ~3 months to ~1 week); boosted GSC impressions +511%
• Connected Zoho + GA + FB Pixel into single trackable journey driving +300% ops adoption
• Built multi-tenant system (content, payment, auth, assessment); validated scaling via load testing

Founderplus · Jakarta (Hybrid)

• Cut API latency 60ms, CPU load 35%, React bundle 2MB → 500KB, bugs down 40%, build time 90%
• Created AI-driven "UI-Generated Insights" module; merchants launch campaigns 3x faster
• Built A/B testing tool driving 25% uplift in lead conversion
• Image-optimization system (AVIF/WebP) lowering payload 70%

Badr Interactive · Jakarta (Hybrid)

• Architected JWT auth with granular RBAC, securing 20+ endpoints
• Owned API contract design across 3 teams; enforced type safety and N-Layered architecture
• Delivered zero security vulnerabilities on launch; 100% PR review coverage

PT Deka Insight · Remote

• Rebuilt 10+ static pages into responsive layouts; optimized PHP codebase and database relations
• Patched 3 CKEditor XSS vulnerabilities; built API-driven image upload pipeline
• Shipped dynamic recommendation feature boosting content engagement 30%+

Cahaya Petunjuk Inovasi · Tangerang (Remote)

• Built AI SaaS platform (Bantu AI) integrating 50+ AI models with custom API pipelines
• Built automated Tokopedia-to-Shopify migration handling products, customers, and reviews
• Grew community to 70+ active users with 3x monthly usage growth

PT NCIS Bandung · Remote

• Built hospital management app serving doctors, specialists, and pharmacists
• Delivered 5+ interactive data modules with full cross-device responsiveness

Murunah Indonesia · Remote

• Built SEO-optimized high-performance website with SSG and programmatic SEO
• Acquired new clients within 3 weeks; achieved perfect Lighthouse scores

Braincore.ID · Remote

• Programmatic SEO strategy generating 100+ indexed pages
• Built 3 microservices; achieved Lighthouse 100 performance

PT Strong and Trusty · Yogyakarta (Remote)

• Shipped serverless video-learning platform for 2 education clients with 50+ video lessons
• Deployed on Vercel with 90+ Lighthouse scores and accessibility-compliant interface

Sunat Ceria · Sukoharjo

• Dominated local SEO; drove organic traffic to #1 local rankings
• Migrated WordPress to Astro JS; achieved Lighthouse 100/98; cut hosting costs 90%

• ATS CV checker built on a deterministic scoring engine with auditable rules, plus optional AI feedback. Paid product (Rp29.000) from day one

• Study companion for Islamic studies students: paste notes, get AI summaries, flashcards, and term glossaries. Citation-first, built to refuse answers it can't source. Early-bird paid launch (Rp49.000)

• AI SaaS integrating 50+ models (Islamic search, transcription, text-to-image), now at 70+ active users with 3x monthly usage growth